Posts Tagged ‘branding’

What’s in a Name?

    Whether naming a person or a product the power of naming has been immortalized for centuries in the bible, through poetry and in rites of passage. Choosing the appropriate name is vitally important, nothing is used more than a name. Take my name for example, in Hebrew Jodi translates to bright, lively and social. Of course there was […]

Advertising Effectiveness

These are common questions that many small-business owners and operators ask. As a business owner you want to be strategic about how you allocate limited advertising dollars. Always begin with strategy. Placing one ad a few times is not a strategy and does not provide consistency or product positioning for your brand. If you don’t have the bandwidth to plan […]