Whether naming a person or a product the power of naming has been immortalized for centuries in the bible, through poetry and in rites of passage. Choosing the appropriate name is vitally important, nothing is used more than a name. Take my name for example, in Hebrew Jodi translates to bright, lively and social. Of course there was […]
There is an art form to negotiating. When you think about it, we all do it every day whether with our kids, employee’s or in a sales situation. So how can you improve your negotiation skills and get to “yes?” At the beginning of any negotiation you must prepare. Recently during a real-estate transaction we ran into some complications […]
Hotels are finding new ways to adapt, including experimenting with technology, design and amenities: http://www.usatoday.com/story/travel/hotels/2015/02/22/hotel-ceo-roundtable-wifi-millennials-mobile-keys/23656423/
These are common questions that many small-business owners and operators ask. As a business owner you want to be strategic about how you allocate limited advertising dollars. Always begin with strategy. Placing one ad a few times is not a strategy and does not provide consistency or product positioning for your brand. If you don’t have the bandwidth to plan […]
Think about the mentors and leaders you have encountered through-out your career. Does anyone stand out as exceptional or unforgettable? By unforgettable I mean someone who challenged you but didn’t really model strong leadership. We learn about how to be a good leader from people we admire. Conversely, we can also learn some important lessons on leadership from bosses […]
January is National Creativity Month I can’t help but wonder if creativity is valued in corporate America today? After 10 years in a corporate marketing position, the company I worked for was bought out by a REIT. When the new team took over there were many changes in senior level directors as well as cultural changes. During one of my first […]
Check this out: Hospitality Net – Revenue Management and Pricing Analytics: A report from the INFORMS Annual Link One: http://www.hospitalitynet.org/news/4067961.html Link Two: http://ppspricingblog.wordpress.com/2014/11/10/kevins-corner-dont-undervalue-pricing-pt-1/
Our press release was just posted on Hotel Interactive. Check it out: http://www.hotelinteractive.com/article.aspx?articleid=34662
Public Relations can be hard to measure, expensive to maintain and difficult to sustain. So how do you select the right agency for your business objectives and keep the stories coming? Public Relations deals with intangibles such as ideas and words. Those ideas come to life through articles, influence spheres on social media, blogs, broadcast media and digital information streams. […]
Florida, October 24, 2014 – Three former Hotel Executives form Son Hospitality (SonHos) Consulting, a consulting practice, offering a broad range of services including: marketing, revenue management, operational assessment and financial analysis for hotels and travel companies. SonHos Consulting combines big picture knowledge with practical solutions. “We are excited about our partnership and the varied degrees of expertise we can […]